Coaching, mentoring, training and therapy. What is actually different.
These four words get used as if they are interchangeable and they are not. They differ in who holds the expertise, which direction in time they face, and what you are meant to leave with.
I coach for a living, so treat this page accordingly. I have tried to describe the other three the way a good practitioner of each would describe their own work, and I have been specific about when coaching is the wrong answer, because it often is.
Like for like
Coaching
The premiseYou have the capacity to work this out, and what you are short of is the conditions to do it in.
When you genuinely lack information or skill and no amount of good questioning will conjure it. When you are in crisis. When what you need is someone who has done the specific thing and can tell you how.
- Who holds the expertise
- You do, about your own life. The coach holds expertise in the process of thinking, not in your subject.
- Direction in time
- Forward. Occasionally into the past to understand a pattern, but only in service of what happens next.
- What the practitioner does
- Asks questions, reflects back what they hear, notices what you are avoiding, holds you to what you said you would do.
- What you leave with
- Your own decisions, and usually a clearer sense of what you actually want, which is often the part that was missing.
Mentoring
The premiseSomeone has walked this road and can shorten yours.
When the decision is about what you want rather than how a thing is done, because a mentor's answer is shaped by a career that is not yours. When you need to build the muscle of deciding for yourself.
- Who holds the expertise
- The mentor, in the domain. That is the whole basis of the relationship.
- Direction in time
- Mostly the mentor's past applied to your future.
- What the practitioner does
- Advises, opens doors, tells you what they would do, tells you what they got wrong.
- What you leave with
- Direction, context, and often access to a network you did not have.
Training
The premiseThere is a defined body of skill or knowledge, and you do not have it yet.
When the problem is not a knowledge gap. A great many people who sign up for a training course already know the content and are stuck on something else entirely.
- Who holds the expertise
- The trainer, in the content, and usually in how to teach it.
- Direction in time
- Present. This is capability transfer.
- What the practitioner does
- Teaches to a curriculum, demonstrates, sets practice, assesses whether it landed.
- What you leave with
- A skill you did not have, and usually a way to prove you have it.
Therapy
The premiseSomething is causing distress or impairment, and it warrants clinical attention.
When there is nothing clinical going on and what you actually want is to think through a work decision. Therapy is not a general purpose upgrade and a good therapist will say so.
- Who holds the expertise
- The therapist, in psychological assessment and treatment, under a licence and a professional body.
- Direction in time
- Frequently backward, into history and pattern, in order to change the present.
- What the practitioner does
- Assesses, treats, works with mental health conditions, holds clinical responsibility for your safety.
- What you leave with
- Depends entirely on the presenting issue, but broadly relief, understanding and better functioning.
The comparison
| Coaching | Mentoring | Training | Therapy | |
|---|---|---|---|---|
| Expertise sits with | You | The mentor | The trainer | The therapist |
| Faces | Forward | Their past, your future | The present | Often backward |
| Core move | Asks | Advises | Teaches | Treats |
| Agenda set by | You | Shared | The curriculum | Shared, clinically framed |
| Licensed | No | No | No | Yes |
| You leave with | Your decisions | Their direction | A new skill | Relief and understanding |
Coaching
- Expertise sits with
- You
- Faces
- Forward
- Core move
- Asks
- Agenda set by
- You
- Licensed
- No
- You leave with
- Your decisions
Mentoring
- Expertise sits with
- The mentor
- Faces
- Their past, your future
- Core move
- Advises
- Agenda set by
- Shared
- Licensed
- No
- You leave with
- Their direction
Training
- Expertise sits with
- The trainer
- Faces
- The present
- Core move
- Teaches
- Agenda set by
- The curriculum
- Licensed
- No
- You leave with
- A new skill
Therapy
- Expertise sits with
- The therapist
- Faces
- Often backward
- Core move
- Treats
- Agenda set by
- Shared, clinically framed
- Licensed
- Yes
- You leave with
- Relief and understanding
A rough test
A rough test that works more often than it should.
Ask yourself what is actually missing.
If what is missing is information or skill, you want training. If what is missing is the map, because someone else has been here and you have not, you want mentoring. If what is missing is the space to hear yourself think, you want coaching. If what is missing is your ability to function the way you want to, you want therapy, and you want it sooner rather than after you have tried the other three.
The most common mix up is seeking coaching when the honest answer is training, because coaching feels more senior. The second is seeking coaching when therapy is the better fit, and a good coach will say so early rather than work around it.
In practice
In practice these run together, and most experienced practitioners will tell you the same.
Mentoring conversations turn into coaching the moment the mentor stops answering and starts asking, which good mentors do constantly. Training programmes that stick almost always have a coaching element attached, because knowing a thing and doing it under pressure are different problems. Coaching and therapy overlap most obviously in the room, since both involve one person paying close attention to another, and least obviously in what each is qualified and insured to handle.
Plenty of people work with a coach and a therapist at the same time and find the combination useful. If you are doing that, it is worth telling both.
Who is allowed to call themselves what
Therapy is a regulated profession with licensing requirements that vary by country. Coaching, in most places including India, is not. Anyone can call themselves a coach tomorrow morning.
What exists instead is voluntary accreditation, most commonly through the International Coaching Federation, which sets training hours, coaching hours and an ethics code. It is a useful signal rather than a guarantee, and it is worth asking any coach you are considering what they trained in, how many hours they have coached and what they do when a conversation moves into clinical territory.
I am currently building toward the ICF ACC credential and I am happy to answer all three of those questions directly.
If the thing you are looking for is coaching, start here
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